Introduction to the BBA

Subjects

YEAR ONE
Philosophy, Sociology and Psychology and Business
Fundamentals of Business and Organizations
QBM Mathematics
QBM Statistics
Introduction to Micro Economics
Introduction to Macro Economics
Principles of Marketing
Accounting
Managing Operations
Language
Internship I

YEAR TWO

Management Specialisation

E-Business and E-Commerce
Advanced Business Structures
Managing People
Business Law
Managerial Accounting
Introduction to Finance
Cross Cultural Communication & Management
Creative Thinking
Integrity and Social Responsibility
Language
Internship II

Finance Specialisation

E-Business and E-Commerce
Advanced Business Structures
Managing People
International Trade and Financial Markets
Managerial Accounting
Introduction to Finance
Cross Cultural Communication and Management
Creative Thinking
Integrity and Social Responsibility
Language
Internship II

Marketing Specialisation

E-Business and E-Commerce
Advanced Business Structures
Managing People
Basic Marketing Communication
Marketing Research
Product Branding and Market Positioning
Cross-Cultural Communication and Management
Creative Thinking
Integrity and Social Responsibility
Language
Internship II

YEAR THREE

Management Specialisation
International Strategic Management
International Project Management
PLUS 4 Electives*
Business Strategy and Business Plan/Dissertation

Finance Specialisation
Risk Management
Corporate Finance
PLUS 4 Electives*
Business Strategy and Business Plan/Dissertation

Marketing Specialisation

Pricing Strategies
Strategic Marketing
PLUS 4 Electives*
Business Strategy and Business Plan/Dissertation

TOTAL: 360 UK CREDITS or 180 ECTS

* ELECTIVES
Global Challenges
Major Events Management
International Business Decision Making
Public Relations Theory and Practice
Crisis and Communication
Environmental Economics and Sustainability Project Management
Corporate Communication
Mergers and Acquisitions
Consumer and Buyer Behaviour
Fashion Research, Marketing and Forecasting
Italian Private Law (available only in Italy)
Italian Business Law (available only in Italy)
Italian Tax Law (available only in Italy)
Motivation and Team Work
Fundamentals of International Relations
Motivation and Team Work
Fundamentals of International Relations