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This Bachelor of Arts in Organisational Communication with Media Management prepares professionals capable of analysing the internal and external communication situation of an organisation, and formulating an effective and beneficial communication strategy.
The course aims to provide students with a comprehensive training in the principles of contemporary organisational communication strategy and its application through various media forms.
Graduates from the BA in Organisational Communication with Media Management possess:
• strong interpersonal communication skills and strong critical-thinking, listening, and problem-solving abilities
• the flexibility and creativity necessary to address the challenges presented by a rapidly changing business environment
• cross-cultural communication skills, capable of managing messages and eliminating communication barriers across cultures
• the capacity to utilise various media technologies in the integration of new communication messages
• a theoretical understanding of media within the production and consumption of messages
• the ability to eliminate communication barriers between organisations and with customers
Why a Bachelor in Organisational Communication with Media Management?
The fast-paced evolution of communication technologies requires a new generation of innovative managers. Organisational Communication graduates may enter a variety of fields, in advertising, public relations, computer-mediated communication, marketing, journalism, among others. Graduates from this unique ESE BA programme are trained in cutting-edge media and communication theory, prepared to enter leadership roles in this dynamic field.
ESE students are not only trained in the theories that underlie international communication activities, but also:
• conduct their studies an international environment with students from around the world
• study two foreign languages
• may study abroad with another ESE centre
• intern with companies around the globe
• receive individual attention due to the competitive 1:4 student-teacher ratio.
27 September 2010 - Florence
27 September 2010 - Milan
27 September 2010 - Rome
27 September 2010 - New York
27 September 2010 - London
27 September 2010 - Madrid
News and Events
The European School of Economics, a British college of higher education, is pleased to announce that in accordance with the British university system, the following undergraduate programmes are open to students intending to present their applications to the admissions board: • BSc (Hons) in International Business • BSc (Hons) in International Finance • BSc (Hons) in International...
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Fax: + 39 02 365 04 236
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ESE Business School a Florence
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E-mail: ese.madrid@uese.es