Introduction to the BBA

The Bachelor of Business Administration (Hons) Programme aims to develop competent managers for a variety of managerial positions in business administration and management. The three year BBA provides a solid grounding in the core theoretical and practical aspects of business and administration while enabling and encouraging a focused knowledge through specialisation in management, finance and marketing. It allows students to explore the complexities of modern business organisations, relationships that exist amongst functional areas of a business, and the challenges of administration.

Students explore accounting, economics, marketing, operations, business structures, and creative thinking. In addition, students must create an idea for a business initiative, assess its feasibility, produce a strategy for the business, and develop a business plan. The goal of the programme is to provide a practical working foundation that prepares the graduate with analytical, creative, and quantitative expertise for immediate entry into a management position.

Graduates from the Bachelor of Business Administration possess:

* Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both the domestic and international market

* A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape

* The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
cross-cultural communication skills, capable of managing across cultural boundaries.

ESE students are not only trained in the theories that underlie international business activities, but also:

* Conduct their studies in an international environment with students from around the world.
* Study of a foreign language
* Intern with companies around the globe
* Receive individual attention due to small class sizes

The Bachelor of Business Administration is validated by the University of Buckingham