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This Bachelor of Arts (Hons) in Organisational Communication with Media Management prepares professionals capable of analysing the internal and external communication situation of an organisation, and formulating an effective and beneficial communication strategy.
The course aims to provide students with a comprehensive training in the principles of contemporary organisational communication strategy and its application through various media forms.
Graduates from the BA in Organisational Communication with Media Management possess:
• Strong interpersonal communication skills and strong critical-thinking, listening, and problem-solving abilities
• The flexibility and creativity necessary to address the challenges presented by a rapidly changing business environment
• Cross-cultural communication skills, capable of managing messages and eliminating communication barriers across cultures
• The capacity to utilise various media technologies in the integration of new communication messages
• A theoretical understanding of media within the production and consumption of messages
• The ability to eliminate communication barriers between organisations and with customers
Why a Bachelor in Organisational Communication with Media Management?
The fast-paced evolution of communication technologies requires a new generation of innovative managers. Organisational Communication graduates may enter a variety of fields, in advertising, public relations, computer-mediated communication, marketing, journalism, among others. Graduates from this unique ESE BA programme are trained in cutting-edge media and communication theory, prepared to enter leadership roles in this dynamic field.
ESE students are not only trained in the theories that underlie international communication activities, but also:
• Conduct their studies an international environment with students from around the world
• Study of foreign languages
• May study abroad with another ESE centre
• Intern with companies around the globe
• Receive individual attention due to small class sizes
Next starting courses
22 March 2012 - London
English Foundation Course
16 April 2012 - Florence
MBA Master in Business Administration
16 April 2012 - New York
Bachelor's Degree of Science with Organisational Leadership
16 April 2012 - Florence
Master in Finance
16 April 2012 - Florence
Master in Marketing
Alumni voices
Giulia, an Italian university graduate with a Bachelor’s degree in Economics and Marketing enrolled in the Certificate Program at ESE New York. Giulia came to New York with a passion and a dream to work as a Marketing Manager at a Fashion Company in one of the major fashion capitols of the world, the Big Apple. Throughout the ESE internship programme, she was placed at RCS Rizzoli for an internship...
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