Master in Marketing

The Master of Science (MSc) in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, master students explore:

• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool

• marketing strategies of international organisations and approaches to a new international market opportunities

• customer-driven marketing strategies in emerging economies

• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns

• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Skills Acquired

• conceptual thinking, critical analysis, and the implementation of strategic action

• advanced communication and inter-personal skills

• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts

• advanced enquiry and research skills, holistic thinking, integration and synthesis

• team working and motivational skills

• inner responsibility and self-inspection skills required for effective leadership.