Marketing Management

Marketing management is the art and science of targeting market segments and obtaining, maintaining, and building loyalty with these customers through mutually beneficial transactions. This is done by effectively communicating and delivering superior service and value. The marketing course aims at developing knowledge and skills in the managerial aspects of marketing. The course provides an understanding of marketing as the basis for general management decisions.

The Certificate Marketing will prepare student for a wide range of careers such as brand management, product development, services marketing, and business to business marketing. In addition to training for these sectors, the course will prepare students to entrance into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

The certificate comprises 4 modules. Each module entails one 3 hours session per week over 12 weeks, either day or evening study. Total classroom time of 36 hours per module.

Internship (Optional): 3-month placement after the ending of 4 modules.

The course is delivered through a series of tutorials and seminars including case studies. Assessment is through a group project and presentation, an individual essay and a final exam. Participants are expected to undertake at least two hours per week of independent study. Upon successful completion of the four modules, students are awarded an ESE certificate. Modules may also be taken independently.

Course Duration: 3-month

Language of Instruction: English