ESE Short Courses
Event Management is a rapidly growing field within the services sector not only for its recreational qualities, but also for its power of communication. The great strength of this business sector is that a well organised event is capable of satisfying guests and participants on multiple levels – an event is not only a diversion for its participants but a tool capable of unifying large bodies of people around a specific happening, and at its best around a specific idea.
With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.
The Professional Programme in Events Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.
Course Title: ESE Professional Programme in Events Management
Intake Dates: January, April, September
1. Event Strategy and Planning
2. Event Organisation and Operations
3. Event Marketing and Communication
4. Event Economics and Finance
5. Project Work
Course Duration: 3 months (1 Academic Term)
Total Course Hours: 180 hours
Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday).
Language of Instruction: English
Level of Instruction: Undergraduate
• Application form (click here to apply online)
• High-School Diploma or Undergraduate Degree
• Résumé / CV
• Intermediate command of the English language (TOEFL / IELTS is a plus)
• Photocopy of passport / ID document
• Three passport-sized photographs
• Non-refundable € 50.00 application fee
Maximum number of Attendees: 30
(In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme)
Professional Opportunities: Events Management is a broad and rapidly growing industry with many career opportunities. After successful completion of the programme, students will be prepared for employment opportunities in areas such as: organization of fashion & celebrity events, fashion shows, film awards, road shows, corporate events & seminars, conventions, exhibitions and trade fairs, art galleries, museums, event agencies, social and charity events, NGO events, wedding celebrations, concerts & festivals, product launches, public relation agencies and the hotel & tourism industry, among many others.
Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme.
Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. The online application is available at http://apply.eselondon.ac.uk/ca
* Subject to change according to each Campus
I am from Varese ( Italy), and I got my bachelor’s degree in 2004 from the European School of Economics (ESE) in Italy. After my working experiences for “La Gazzetta dello Sport” (the most popular sport newspaper in Italy) and for “Juventus” football club, I worked for a Marketing/PR Agency in NY; which inspired and motivated me to start my own activity. In...