Master in Marketing

Subjects

TERM ONE (5 of the following modules)
• Applied Business Research Methods
• 21st Century Advanced Business Structures
• Organisations and their Cultures
• Managing for Sustainability & Corporate Responsibility
• Marketing Management
• Management of Resources and Operations
• Integrity and Social Responsibility
• Accounting and Finance for Decision Makers


TOTAL CREDITS TERM ONE: 75 UK Credits

TERM TWO (6 of the following modules)
• Innovation Development and Management
• E–Marketing Strategies

• Integrated Marketing Communication

• International Business Management

• Services Marketing
• International Strategic Marketing
• Sales Promotion

• Social Media and Network Techniques

TOTAL CREDITS TERM TWO: 90 UK Credits

TERM THREE
• Research Methods and Modelling Techniques
• Internship - Portfolio
TOTAL CREDITS TERM THREE: 15

TERM FOUR

• Dissertation
TOTAL CEDITS TERM FOUR: 30

TOTAL MSc MANAGEMENT CREDITS 210*
*210 UK credits equivalent to 105 ECTS credits

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