Master in Marketing

Subjects

TERM ONE (4 of the following modules)
• Business Research Methods
• 21st Century Advanced Business Structures
• Organisations and their Cultures
• Managing for Sustainability & Corporate Responsibility
• Decision Techniques
• Management of Resources and Operations
TOTAL CREDITS TERM ONE: 60

TERM TWO (4 of the following modules)
• Innovation Development and Management
• E–Marketing Strategies
• International Strategic Marketing
• Marketing for Developing Economies
• Integrated Marketing Communication
• International Business Management
TOTAL CREDITS TERM TWO: 60

TERM THREE
• Research Methods and Modelling Techniques
• Internship Placement
TOTAL CREDITS TERM THREE: 30

TERM FOUR

• Final Dissertation
TOTAL CEDITS TERM FOUR: 30

TOTAL MSc MANAGEMENT CREDITS 180*
*180 UK credits equivalent to 90 ECTS credits

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