Master in Marketing

Subjects

TERM ONE (5 of the following modules)
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Integrity and Social Responsibility
- Organisations and their Cultures
- Managing for Sustainability and Corporate Responsibility
- Accounting and Finance for Decision Makers
- Management of Resources and Operations
- Marketing Management

TERM TWO (6 of the following modules)
- Innovation Development and Management
- E-Business and E-Commerce
- Integrated Marketing Communication
- International Business Management
- Services Marketing
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour

TERM THREE
• Internship

TERM FOUR
• Dissertation

TOTAL MSc MANAGEMENT CREDITS 210*
*210 UK credits equivalent to 105 ECTS credits

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