News and events

14-04-2010

Prof. Anthony Di Benedetto visitng Professor at ESE Rome

From May 5^th through to June 30_th, ESE Rome will have the pleasure of hosting professor Anthony Di Benedetto. Professor Di Benedetto will be conducting post graduate courses pertinent to various marketing sectors, as key note speaker he will specifically address two vital areas, Marketing Management as well as International Finance.

His participation in these courses will without doubt further pristine the postgraduate certificate programs currently offered at ESE’s Rome centre.
As head of the Marketing faculty and Senior Washburn Research Fellow at Philadelphia’s Temple University, Di Benedetto was nominated as one of the worlds 50 best university researchers in Innovation Technology Management.

Along with conducting courses at some of the world’s most respected and prestigious Universities, one of his many extracurricular roles is Director of Product Management Journal (www.pdma.org).

We asked Prof. Di Benedetto a couple of questions.

- What do you think about the European School of Economics?

I have heard many good things about the graduate business program at ESE from my colleagues who have taught there. I had the pleasure of visiting as a guest lecturer a couple of years ago in Prof. Mahanty's marketing class and was very impressed by the students. Since I am based in Italy almost every summer I was motivated to learn more about the program.


- Which is the goal of your Marketing course?

The marketing course it's a comprehensive course about the marketing of services. Developing new services, and marketing them to the public, pose certain challenges due to the extreme importance of customer interaction at every phase of service delivery. Through the use of cases, discussions,
examples, and lectures, we revisit familiar marketing principles, but with an eye to how these need to be adapted and applied in the particular case of services.