Cultural Tourist Management

Italy continues to stimulate the collective imagination on an international level because of its history, its art and lifestyle, creating a valuable resource through tourism that contributes largely to the economy of the country. Some Italian tourist attractions demonstrate that successful businesses models are the ones that take advantage of the association between tourism and culture. The evidence shows that cultural motivation is one of the key factors driving international tourists to Italy.

The Certificate in Cultural Tourism Management explores topics such as cultural tourism, which produces economic effects on single territorial systems and as a consequence on the economy as whole, the entrepreneurial approach to the management of cultural heritage, and how to apply new technologies and networking strategies within the tourism industry.

The certificate comprises 4 modules. Each module entails one 3 hours session per week over 12 weeks, either day or evening study. Total classroom time of 36 hours per module.

Internship (Optional): 3-month placement after the ending of 4 modules.

The course is delivered through a series of tutorials and seminars including case studies. Assessment is through a group project and presentation, an individual essay and a final exam. Participants are expected to undertake at least two hours per week of independent study. Upon successful completion of the four modules, students are awarded an ESE certificate. Modules may also be taken independently.

Course Duration: 3-month

Language of Instruction: English

Next starting dates

27 September 2010 - Madrid