Testimonial

Benedetta Amadi

After finishing secondary school, Benedetta Amadi enrolled in the European School of Economics in Milan where, as part of her four year programme, she had the opportunity to complete a six months specialization course at Esmod, a school of fashion design in Paris, followed by an internship of six months in the Burberry press office in London.

Benedetta Amadi graduated at ESE after spending one year, as part of her BA Program at ESE New York. Since then, Amadi has been living and working in the ‘Big Apple’, the world capital of communication, managing the press office of a global fashion and public relations agency.


Benedetta has had the privilege to work for some of the biggest names in the business in various cities around the world. In 2003 Benedetta was offered a position with Burberrys in the Milan Office.
In 2004, Benedetta was offered a position working with the famous shoe designer Giuseppe Zanotti‘s press office based in New York City. In addition to directing the US press office, she then began to coordinate the international advertising campaigns. After four years, Benedetta had a career change, becoming the PR director with Juju PR. Now, at only 27 years old, has assumed the lead role in one of the most prestigious fashion PR agencies, Karla Otto in New York City..

Concurrently she continued to study and complete her studies in Communications Science.

Benedetta speaks about the working ethic in New York saying “The working environment in New York is very organized and efficient, fast-paced and hectic with always something to do”. The people here are very open minded, available and willing to help.